Last updated: November 17, 2025
At Macula we take your privacy seriously. We have prepared this Privacy Policy to explain how we collect, use, protect, and disclose information and data when you use the Macula website https://macula.link/ and the web application Macula https://app.macula.link/ (collectively, the "Site"), or Macula services (collectively, the “Services”).
This Privacy Policy also explains your choices for managing your information preferences, including opting out of certain uses of your Personal Information (as defined below). The Policy applies to all Macula services and any associated services (referred to as the ‘Macula’). The terms governing your use of the Macula Service are defined in our Terms of Use Agreement (the “Terms of Use”).
The Site is operated by KELP DIGITAL OÜ, an Estonian company (16239967) with a registered office located at Pärnu mnt. 139c, Tallinn, Harju maakond 11317, Estonia (hereinafter referred to as "we", "us" and "our"). For the purposes of applicable European Union data protection legislation, we are both the data controller and data processor.
We will provide you with a separate notice at the time of collection, if the use of that Personal Data differs from the uses disclosed in this Privacy Policy.
We will collect information about you as you use the Site or Service, such as your IP address, browser type and version, operating system, referral source, and device information.
Through tracking services, we will collect information about you such as length of visit, page views, and navigation paths, as well as information about the timing, frequency, and pattern of your usage, operating system, device information, behavior, visited pages, etc. This anonymous information can not be identified directly with you.
We collect information about purchases you've made through our Site or Services, such as product type, subscription type, date of purchase, etc.
Certain limited Services are available without being required to log in to or establish an Account, also referred to as Guest Usage. Such as visiting our trade site, accessing public pages published by other users with Macula, and others. We will collect information about you such as length of visit, page views, and navigation paths, as well as information about the timing, frequency, and pattern of your service usage, operating system, device information, behavior, and visited pages. This anonymous information can not be identified directly with you.