When you share something with a UniLink, it automatically collects statistics that can be used for gaining useful insights into how a piece of content performs.
<aside> 💡 NB. Macula collects statistics for each individual transformation. This allows performing A/B testing and having a learning more about both your content and your audience.
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To see the statistics of a shared file, select it in the list and go to the Stats tab. From there, you can select the transformation and time period from the corresponding dropdowns.
For each shared transformation, the following statistics are available:
| Metric | Description |
|---|---|
| Impressions | How many times the file has been seen |
| Sources | Where was the file seen/where did the visit come from |
| Cities/Countries | Location of the people who viewed the file |
| Browsers | Which browser (user-agent) the visitor had |
| Shared on | Social platforms, on which the link was shared |